Electronic Arts raises sales forecast for Star Wars’ videogame

An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo, or E3, in Los AngelesElectronic Arts Inc raised its sales forecast for its highly anticipated videogame “Star Wars: Battlefront” as the company looks to tap into the loyal fan base of the iconic movie franchise. The company said it expected to sell 13 million copies of the videogame in its 2016 fiscal year, up from its previous forecast of 9-10 million units. The game is slated to launch globally on Nov. 17, a month before Walt Disney Co releases “Star Wars: The Force Awakens”, the latest movie in the franchise that revisits memorable characters such as Hans Solo, Princess Leia and Chewbacca.

 

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